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	<title>Create Your Own Software - CLS 2.0 &#187; Mod 4c &#8211; Marketing Your Project</title>
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	<link>http://www.createlucrativesoftware.com</link>
	<description>Create Software. Build Software. Sell Software</description>
	<lastBuildDate>Wed, 03 Nov 2010 17:02:52 +0000</lastBuildDate>
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		<item>
		<title>Introduction</title>
		<link>http://www.createlucrativesoftware.com/introduction-12</link>
		<comments>http://www.createlucrativesoftware.com/introduction-12#comments</comments>
		<pubDate>Sat, 29 Nov 2008 17:00:00 +0000</pubDate>
		<dc:creator>Clifton Henry</dc:creator>
				<category><![CDATA[Mod 4c - Marketing Your Project]]></category>
		<category><![CDATA[Aha]]></category>
		<category><![CDATA[excitement]]></category>
		<category><![CDATA[insurmountable problem]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[traffic]]></category>

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		<description><![CDATA[Aha! It&#8217;s finally time to get your product out to the world. Excitement is in the air!
We want to make the product as inviting as possible. We want to drive traffic to our site, we want to convert browsers to buyers. It seems like an insurmountable problem, but all we have to do is take [...]]]></description>
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		<item>
		<title>Attention-Grabbing Headline</title>
		<link>http://www.createlucrativesoftware.com/attention-grabbing-headline</link>
		<comments>http://www.createlucrativesoftware.com/attention-grabbing-headline#comments</comments>
		<pubDate>Sat, 29 Nov 2008 17:00:00 +0000</pubDate>
		<dc:creator>Clifton Henry</dc:creator>
				<category><![CDATA[Mod 4c - Marketing Your Project]]></category>
		<category><![CDATA[arsenal]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[deadly weapons]]></category>
		<category><![CDATA[HEADLINE]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[software]]></category>

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		<description><![CDATA[Your headline will grab the attention of your visitor. You want to peak their interest and get them to give your software a serious look. Most sites online don&#8217;t effectively use headlines &#8211; but they can be the most deadly weapons in any software marketer&#8217;s arsenal.
Take time to test your headlines and find out which [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Build Feature Lists That Work</title>
		<link>http://www.createlucrativesoftware.com/how-to-build-feature-lists-that-work</link>
		<comments>http://www.createlucrativesoftware.com/how-to-build-feature-lists-that-work#comments</comments>
		<pubDate>Sat, 29 Nov 2008 17:00:00 +0000</pubDate>
		<dc:creator>Clifton Henry</dc:creator>
				<category><![CDATA[Mod 4c - Marketing Your Project]]></category>
		<category><![CDATA[Appetizer]]></category>
		<category><![CDATA[competing products]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[Rewind]]></category>
		<category><![CDATA[sales job]]></category>
		<category><![CDATA[salesperson]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Sweet Spot]]></category>
		<category><![CDATA[Wanted To Buy]]></category>

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		<description><![CDATA[Your web site is your product&#8217;s salesperson. You have to do everything possible to make your software sell without you or a real salesperson standing there &#8211; explaining the features and benefits of the product to the buyer.
Early on, you might have noticed [Content protected for Silver members only]Click Here To Get Silver Member Access
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Strong Benefits</title>
		<link>http://www.createlucrativesoftware.com/building-strong-benefits</link>
		<comments>http://www.createlucrativesoftware.com/building-strong-benefits#comments</comments>
		<pubDate>Sat, 29 Nov 2008 17:00:00 +0000</pubDate>
		<dc:creator>Clifton Henry</dc:creator>
				<category><![CDATA[Mod 4c - Marketing Your Project]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[business benefits]]></category>
		<category><![CDATA[Confusion]]></category>
		<category><![CDATA[frustration]]></category>
		<category><![CDATA[point]]></category>
		<category><![CDATA[simplicity]]></category>

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		<description><![CDATA[Features are important, but they don&#8217;t move a customer like benefits do. Benefits show the customer how features are going to affect them and their business.
Benefits don&#8217;t need to be long and drawn out, either. They are [Content protected for Silver members only]Click Here To Get Silver Member Access
]]></description>
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		</item>
		<item>
		<title>Demo Your Software</title>
		<link>http://www.createlucrativesoftware.com/demo-your-software</link>
		<comments>http://www.createlucrativesoftware.com/demo-your-software#comments</comments>
		<pubDate>Sat, 29 Nov 2008 17:00:00 +0000</pubDate>
		<dc:creator>Clifton Henry</dc:creator>
				<category><![CDATA[Mod 4c - Marketing Your Project]]></category>
		<category><![CDATA[based software]]></category>
		<category><![CDATA[building software]]></category>
		<category><![CDATA[Buy Software]]></category>
		<category><![CDATA[Demo Software]]></category>
		<category><![CDATA[Download Software]]></category>
		<category><![CDATA[Feature Set]]></category>
		<category><![CDATA[Functionality]]></category>
		<category><![CDATA[Limited]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[pros and cons]]></category>
		<category><![CDATA[several different ways]]></category>
		<category><![CDATA[short message]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Software Demos]]></category>
		<category><![CDATA[Surprise]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[website feature]]></category>
		<category><![CDATA[Website Software]]></category>

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		<description><![CDATA[People love to touch and feel the things they buy. Software is no different. People want to be able to see your software working, even if they can&#8217;t use it immediately.
There are a couple of ways to demo your software, each with its pros and cons. Let&#8217;s talk about them&#8230;[Content protected for Silver members only]Click [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Submitting To Search Engines</title>
		<link>http://www.createlucrativesoftware.com/submitting-to-search-engines</link>
		<comments>http://www.createlucrativesoftware.com/submitting-to-search-engines#comments</comments>
		<pubDate>Sat, 29 Nov 2008 17:00:00 +0000</pubDate>
		<dc:creator>Clifton Henry</dc:creator>
				<category><![CDATA[Mod 4c - Marketing Your Project]]></category>
		<category><![CDATA[favorite sites]]></category>
		<category><![CDATA[meta tags]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.createlucrativesoftware.com/member/submitting-to-search-engines.php</guid>
		<description><![CDATA[Take time to optimize your supporting website so that search engines can accurately rank your site amongst your competitors.
Create appropriate meta tags to support search engines indexing your site.
If you aren&#8217;t familiar with website optimizing, take a look at one of my favorite sites.
URL:SearchEngineWatch.com, http://www.searchenginewatch.com/
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Submitting To Software Directories</title>
		<link>http://www.createlucrativesoftware.com/submitting-to-software-directories</link>
		<comments>http://www.createlucrativesoftware.com/submitting-to-software-directories#comments</comments>
		<pubDate>Sat, 29 Nov 2008 17:00:00 +0000</pubDate>
		<dc:creator>Clifton Henry</dc:creator>
				<category><![CDATA[Mod 4c - Marketing Your Project]]></category>
		<category><![CDATA[5star shareware]]></category>
		<category><![CDATA[Cb]]></category>
		<category><![CDATA[com]]></category>
		<category><![CDATA[Directory Html]]></category>
		<category><![CDATA[elite]]></category>
		<category><![CDATA[Fileforum]]></category>
		<category><![CDATA[Free Software]]></category>
		<category><![CDATA[freewarefiles]]></category>
		<category><![CDATA[Galt]]></category>
		<category><![CDATA[Junkies]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[software directories]]></category>
		<category><![CDATA[Star Shareware]]></category>
		<category><![CDATA[winappslist]]></category>
		<category><![CDATA[www.createlucrativesoftware.com]]></category>

		<guid isPermaLink="false">http://www.createlucrativesoftware.com/member/submitting-to-software-directories.php</guid>
		<description><![CDATA[Software directories are an excellent place to promote your software &#8211; even more important if you are offering client-based applications.
Download.com is one of the most popular locations for submitting your software. Before you do, take a look at the competition. Notice what descriptions they are giving their products.
What can [Content protected for Silver members only]Click [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Talk To Your Network</title>
		<link>http://www.createlucrativesoftware.com/talk-to-your-network</link>
		<comments>http://www.createlucrativesoftware.com/talk-to-your-network#comments</comments>
		<pubDate>Sat, 29 Nov 2008 17:00:00 +0000</pubDate>
		<dc:creator>Clifton Henry</dc:creator>
				<category><![CDATA[Mod 4c - Marketing Your Project]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[community based networks]]></category>
		<category><![CDATA[community members]]></category>
		<category><![CDATA[nuisance]]></category>
		<category><![CDATA[part]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://www.createlucrativesoftware.com/member/talk-to-your-network.php</guid>
		<description><![CDATA[If you are part of community-based networks, let everyone know that you have software available. Don&#8217;t make a nuisance of yourself, at the risk that you get thrown out of the community, but if you are a popular member who is ready to give advice and help out some of the newer community members, I [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising In Ezines</title>
		<link>http://www.createlucrativesoftware.com/advertising-in-ezines</link>
		<comments>http://www.createlucrativesoftware.com/advertising-in-ezines#comments</comments>
		<pubDate>Sat, 29 Nov 2008 17:00:00 +0000</pubDate>
		<dc:creator>Clifton Henry</dc:creator>
				<category><![CDATA[Mod 4c - Marketing Your Project]]></category>
		<category><![CDATA[Advertise]]></category>
		<category><![CDATA[Advertising Rates]]></category>
		<category><![CDATA[Affiliate Program]]></category>
		<category><![CDATA[ezine]]></category>
		<category><![CDATA[ezine owners]]></category>
		<category><![CDATA[ezines]]></category>
		<category><![CDATA[Limited Time]]></category>
		<category><![CDATA[Lows]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[small software]]></category>
		<category><![CDATA[Software Developer]]></category>
		<category><![CDATA[Software Exchange]]></category>
		<category><![CDATA[Variety]]></category>

		<guid isPermaLink="false">http://www.createlucrativesoftware.com/member/advertising-in-ezines.php</guid>
		<description><![CDATA[With advertising rates hitting new lows, advertising in a variety of newsletters and ezines are clearly within the reach of the small software developer.
When you advertise in ezines, [Content protected for Silver members only]Click Here To Get Silver Member Access
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buying Banners</title>
		<link>http://www.createlucrativesoftware.com/buying-banners</link>
		<comments>http://www.createlucrativesoftware.com/buying-banners#comments</comments>
		<pubDate>Sat, 29 Nov 2008 17:00:00 +0000</pubDate>
		<dc:creator>Clifton Henry</dc:creator>
				<category><![CDATA[Mod 4c - Marketing Your Project]]></category>
		<category><![CDATA[ADVERTISING]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[banner ad]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[ezines]]></category>
		<category><![CDATA[space]]></category>

		<guid isPermaLink="false">http://www.createlucrativesoftware.com/member/buying-banners.php</guid>
		<description><![CDATA[Buying banners is similar to buying space in ezines. Like ezine advertising, you need to continue testing. The more time you spend reviewing your numbers, the more successful the dollars you put into advertising will become.
Banners typically have a lower click-through rate than advertising in other media. Don&#8217;t overlook them, though! If you run some [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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